ALP election campaign
The objective campaign was to target voters in marginal seats in order to influence their voting intentions. The REA campaign enabled the ALP to target voters by postcode and serve a relevant message with no wastage. The campaign delivered over 2m impressions and 2,000 clicks which was above industry benchmarks. The end result was Kevin Rudd was elected PM in the biggest swinging result in the history of the ALP and IKON was awarded an IAB award for the overall campaign.
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