University of Queensland campaign
The objective of campaign was to increase first preferences to University of Queensland, increase attendance at University of Queensland Mid Year advice night by driving traffic to the Mid Year Advice night microsite to register. The REA campaign was highly targeted using the rent section to appeal to their target audience. An interactive rich media format was used to ensure maximum cut through. The response was great, with the campaign on REA outperforming all other publishers in terms of response and engagement.
View product specs
Like to know more? Call REA on 1300 134 174